| 2013 年 2 27, Beijing Pathfinder Outdoor Products Co., Ltd., a new brand Discovery Expedition brand conference at ISPO Beijing 2013 Sports Source Asia Discovery showrooms and fashion show was held. Discovery Enterprises International President Nicolas Bonard, Senior Vice President, Beijing Pathfinder Outdoor Products Co., Ltd., Shengfa Jiang, Mr. Jiang Su Jiamao Commercial Co., Ltd. Chairman Mr. Yang Jianhui attended the press conference, after the three accepted our interview. Nicolas Bonard (fourth from left): Discovery Enterprises International Senior Vice President < br /> Yang Jianhui (third from right): Jiang Su Jiamao Commercial Co., Ltd. Chairman
Shengfa Jiang (third from left): Beijing Pathfinder Outdoor Products Co., Ltd. fashion: Pathfinder company so far, already has three major brands, large-scale multi-brand development strategy. You can be introduced to the characteristics of each of its three brands it?
Shengfa Jiang: Our main brand Pathfinder to "Braveheart" brand slogan, based on professional outdoor areas, the pursuit of scientific and technological innovation, brave enterprising people to provide safe and comfortable outdoor sports equipment; 2013 formally put into operation the electric branded ACANU (A Kennuo) designed for "fun in change" outdoor fashion crowd and build networks; formally signed in December last year, the introduction of the Discovery Expedition brand is targeting high-end outdoor products markets three brands to form a good complementary relationship. Pathfinder multi-brand development is a strategic choice. Pathfinder in the listing, please consult a professional company and the company's senior team made a strategic study on the development of the next 5-10 years the company made a plan, we believe that outdoor areas are three-dimensional, rich and needs are diverse , and in Pathfinder existing channels and supply systems bearing system, can develop and nurture multi-brand. fashion: know the joint venture parties in addition to Pathfinder Jiang Su Jiamao outside the company, as well as Pathfinder's three executives, executives Jiamao of a joint venture set up Why choose multiple joint ventures?
Shengfa Jiang: First of all, multi-way joint venture parties will combine strengths in their respective areas, the full integration of their own resources and influence to fully mobilize and motivate Pathfinder companies and Jiang Su Jiamao company executives enthusiasm and creativity. Company executives shared with the rapid development of the joint venture benefits, fully embodies the grow together and share the corporate culture. Secondly, multi-joint ventures will help to conserve capital investment company, sharing the risks to develop new markets. Finally, the joint venture will operate independently regulate and form an effective internal control system. Through the joint venture building, for multi-investor with the win. fashion: Can you talk about the next few years the development of strategic planning?
Shengfa Jiang: Pathfinder development of the next few years the company will be mainly driven by the three major sections: First, focus on the outdoor market, bigger and stronger Pathfinder main brand, a clear brand positioning Pathfinder "positive innovation,Discovery Expedition debut ISPO equipment Daquan travel fashion, brave and enterprising people to provide professional-quality outdoor products," continued to increase the Pathfinder brand investment, strengthen the spirit of the brand Pathfinder shaping and dissemination, and strengthen scientific and technological innovation and technology leadership, strengthen the exploration Lu those products for the professional attributes; two outdoor products for the consumer demand for the gradual emergence of a multi-level characteristics, the relative expertise in outdoor areas, the introduction of lightweight professional-grade, suitable for outdoor leisure brand; three are highly emphasis on the development of e-commerce market, the brand continued to strengthen Pathfinder business expansion in the area of electronic commerce at the same time, the introduction of market positioning in the fashion envelope outdoor electrical supplier new brand ACANU (A Kennuo). Jiang Su Jiamao
The introduction of high-end outdoor leisure brand joint venture Discovery Expedition, is the Pathfinder's future development strategy, the second largest segment of practice and execution, is conducive to outdoor products to meet consumer demand for multi-level, precise of brand positioning, effective promotion of Pathfinder's long-term development of the company in the future. fashion : I ask why choose Pathfinder companies and Jiang Su Jiamao company as a partner for the Chinese market?
Nicolas Bonard: Discovery Expedition partners through a rigorous selection. First, Discovery Expedition targeting high-end outdoor market, capable of Pathfinder's main electricity supplier brands and brand ACANU (A Kennuo) complement each other well, to meet the multi-level needs, in line with Pathfinder company's own development strategy, exploration Road by the company will actively promote the Discovery Expedition brand in the Chinese market operators; Secondly, we learned that the Pathfinder company since its inception in 1999, has focused on outdoor products R & D, supply chain management and marketing, to participate in and promote the domestic Outdoor industry initiation, growth and development, with a perfect outdoor clothing,lv官方定價, outdoor shoes, outdoor equipment and other product lines category and good market reputation, has for four consecutive years ranked China outdoor products industry selling similar products. Therefore, the combination of outstanding brand itself genes and Pathfinder exploration company many advantages in the Chinese market, I believe the Discovery Expedition will be able to succeed in the Chinese market. fashion: you have this cooperation what to expect it?
Yang Jianhui: The first is a clear advantage tripartite: Discovery Expedition from Discovery's fine to explore gene; Pathfinder company as the industry leader in China outdoor professional advantage, scale advantages; Jiang Su Jiamao own retail channels and other advantages.
Secondly, as income levels increase, active and healthy lifestyle outdoor sports such rapid spread of growth in China, relative, for outdoor products, demand is also increasing rapidly. According to China Textile Commerce Association Outdoor branch of statistics, in 2013 the total retail sales of outdoor products reached 10.76 billion yuan, compared with 2010 full-year growth of about 50.91%, maintained a sustained and rapid development of the situation. Insiders predict that the next few years, China's "Great Outdoors" The market will continue to be more than 40% annual growth rate of rapid development. But in Europe and America and other developed countries, the current domestic market capacity of outdoor products is still relatively small, is still huge potential for future growth.
Finally, consumers of outdoor products, fashion features, products and brand, brand increasingly focused on international property, Discovery Expedition brand positioning them precisely meet the consumer's pursuit.
So,lv官方定價, not just me, the tripartite cooperation on the Discovery Expedition are the development of confidence in the Chinese market. Fashion: The tripartite cooperation, Jiang Su Jiamao Commercial Co., Ltd. will play any kind of advantage, to help the Discovery Expedition in the Chinese market?
Yang Jianhui: Jiang Su Jiamao Commercial Co., Ltd. Jiangsu and Trade Co., Ltd. is a subsidiary. And in the company was founded in 2000 to promote and sell "Anta", "Li Ning", "Nike", "LEE" and other domestic first-tier sports, leisure brand as the core business. Company-owned and franchise chain stores 1100, 2013 retail sales of social scale 2,010,000,000. The partnership we will play in the retail channel and other aspects of resources and advantages, seize market opportunities, helping Discovery Expedition in the Chinese market. |
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